Washington Times – There’s a “Phelps backlash” out there. Fans and sympathizers have issued a cheeky call to boycott Kellogg’s, the cereal and snack mega-manufacturer that dropped the Olympic swimmer’s lucrative endorsement contract after his experience with marijuana became public a week ago.

“Kellogg’s has profited for decades on the food tastes of marijuana-using Americans with the munchies. In fact, we believe that most people over the age of 12 would not eat Kellogg’s products were they not wicked high,” reads a multipart petition written by Lee Stranahan, a Los Angeles writer and filmmaker.

Pop-Tarts, Cheez-Its and other junk-food favorites of marijuana users figure prominently in the drive, along with mentions of the “freaky” lifestyle of John Harvey Kellogg, who founded the company in 1906. Mr. Stranahan’s petition was featured Friday at the online Huffington Post and elsewhere.

Kellogg’s said it would not renew a lucrative endorsement contract, which will expire at the end of this month, with Olympic swimmer Michael Phelps after a photo was published of the athlete smoking marijuana. . .

Among the sponsors, Kellogg’s stands alone in its harsh judgment so far.

Others commercial backers — including Speedo, Omega and Visa — appear satisfied with Mr. Phelps’ public apology for “regrettable behavior” and “bad judgment,” which was made after a British tabloid published a photo of the record-breaking Olympic athlete smoking marijuana at a college house party in November.

None have canceled their reported million-dollar sponsorships.


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